PPC (Pay-Per-Click Advertising) Kya Hai?

 

PPC (Pay-Per-Click Advertising) Kya Hai?

PPC (Pay-Per-Click Advertising) ek digital advertising model hai jisme advertisers har baar jab koi unke ad par click karta hai, tab payment karte hain. Yeh ek paid marketing strategy hai jo Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads jaise platforms par use hoti hai.

PPC ads ka goal turant traffic, leads aur sales generate karna hota hai. Yeh SEO se fast results deta hai, kyunki ads turant search results ya social media feeds me dikhne lagte hain. 

PPC (Pay-Per-

PPC Ke Prakar (Types of PPC Advertising)

  1. Search Ads (Google Search Ads) 🔍

    • Jab koi Google pe keyword search karta hai, to top results me ads dikhte hain
    • Example: "Best shoes for men" search karne par Nike ka ad dikhna   
      Search Ads (Google Search Ads

  2. Display Ads 🖼

    • Websites, blogs aur YouTube videos par banners aur image ads dikhte hain
    • Brand awareness aur retargeting ke liye useful

  3. Social Media Ads 📱

    • Facebook, Instagram, LinkedIn, TikTok aur Twitter par paid ads run karna
    • Audience targeting aur engagement ke liye best    
      Social Media Ads

  4. Shopping Ads (Google Shopping Ads) 🛍

    • E-commerce websites ke liye, jisme product images aur prices Google search results me show hote hain
    • Example: Amazon, Flipkart ke sponsored product ads

  5. Video Ads (YouTube Ads) 🎥

    • YouTube videos ke andar jo ads aate hain (skippable ya non-skippable)
    • Brand promotion aur engagement ke liye effective

  6. Remarketing Ads 🔄

    • Jin logon ne pehle website visit kiya tha, unko dobara ads dikhana
    • Example: Aapne ek website par shoes dekhe, fir Facebook ya Instagram par wahi shoes ka ad dikhna

PPC Kaise Kaam Karta Hai?

  1. Keyword Research 🔍

    • Sahi keywords select karna jo log search kar rahe hain
    • Example: "Buy running shoes online"

  2. Ad Creation ✍

    • Engaging ad copy, attractive images aur CTA (Call-To-Action) likhna
    • Example: "Flat 50% Off – Order Now!"

  3. Bidding & Budgeting 💰

    • Har click ka maximum price (CPC - Cost Per Click) set karna
    • Daily aur monthly budget decide karna

  4. Target Audience Selection 🎯

    • Age, gender, location, interests aur behavior ke basis par audience ko target karna

  5. Campaign Monitoring & Optimization 📊

    • Google Ads, Facebook Ads Manager jaise tools ka use karke performance analyze karna
    • CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate optimize karna

PPC Advertising Ke Fayde

✅ Turant results milte hain (SEO se fast)
✅ Targeted audience tak ads pahunchte hain
✅ Budget control hota hai (jitna chaho utna spend karo)
✅ Brand awareness aur sales badhta hai
✅ Performance easily track kiya ja sakta hai

Agar aap Google Ads, Facebook Ads ya PPC strategy ke baare me detail me seekhna chahte hain to bata sakte hain! 😊

Comments

Post a Comment

Popular posts from this blog

Business ko listing websites par submit karna kya hota hai?"

Image
  Business Listings Submission kya hota hai?  Business Listings Submission ek process hota hai jisme aap apne business ka naam, address, phone number, website link, services, timing etc. ko online directories (websites) par submit karte ho — jaise:   Google My Business   JustDial     Sulekha   IndiaMART     Yelp     Yellow Pages   Facebook Business Page     Iska kya benefit hota hai?  Online visibility badhti hai  Jab log Google pe kuch search karte hain to aapka business easily dikhai deta hai.    Local SEO improve hota hai   Aapka business Google Maps aur local search results me rank karta hai.    Traffic aur leads badhti hain  Log aapke business ko call karte hain ya website visit karte hain.   Trust build hota hai  Jab aapka business multiple trusted directories me listed hota hai, to...
Read more

Excel Basic Short Keys ?

Image
Excel Basic Short Keys Ctrl + N → New Workbook Ctrl + O → Open Ctrl + W → Close Workbook Ctrl + F → Find Ctrl + H → Replace Ctrl + B → Bold Ctrl + I → Italic Ctrl + U → Underline 🔹 Excel Cell & Data Short Keys F2 → Edit Cell Ctrl + Enter → Same data in selected cells Ctrl + ; → Current Date Ctrl + Shift + ; → Current Time Alt + Enter → New line in same cell 🔹 Excel Selection Short Keys Ctrl + Space → Select Column Shift + Space → Select Row Ctrl + Shift + Arrow → Select data range Ctrl + A → Select all data 🔹 Excel Formula Short Keys = → Formula start Alt + = → AutoSUM F4 → Absolute reference ($) Ctrl + ` → Show formulas 🔹 Excel Sheet Short Keys Shift + F11 → New Sheet Ctrl + Page Up → Previous Sheet Ctrl + Page Down → Next Sheet Right Click + Rename → Sheet rename 🔹 Excel Formatting Short Keys Ctrl + 1 → Format Cells Ctrl + Shift + % → Percentage Ctrl + Shift + ₹ / $ → Currency Ctrl + Shift + ! → Number format 🔹 Excel Rows & Columns Ctrl + + ...
Read more

Robots.txt SEO me kis purpose se use ki jaati hai?"

Image
  Robot.txt in SEO kya hai ? A robots.txt file is a text file that tells search engine crawlers (like Googlebot) which pages or sections of a website they can or cannot crawl. It is used in Search Engine Optimization (SEO) to control how search engines access website content. How It Works Search engines check the robots.txt file before crawling a website. If certain pages are disallowed , they won't be indexed, preventing them from appearing in search results. Example of a robots.txt File     txt Copy Edit User-agent: * Disallow: /admin/ Disallow: /private/ Allow: /public/ Explanation User-agent: * → Applies to all search engine bots. Disallow: /admin/ → Blocks crawlers from accessing the /admin/ directory. Disallow: /private/ → Blocks access to the /private/ section. Allow: /public/ → Allows access to the /public/ directory. Why  Robot.txt in SEO kay hai ?        Prevents indexing of unnecessary pages (e.g....
Read more