SEM (Search Engine Marketing) Kya Hai?

 

SEM (Search Engine Marketing) Kya Hai?

SEM ( ek paid digital marketing strategy hai jo search engines (Google, Bing, Yahoo, etc.) par ads run karke website ki visibility badhane ke liye use hoti hai. Isme advertisers PPC (Pay-Per-Click) ads ka use karte hain, jisme unhe sirf tabhi paise dene hote hain jab koi user unke ad par click kare.

SEM (Search Engine Marketing) 

SEO vs SEM: 

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SEO vs SEM: Antar Kya Hai    

Feature	SEO (Search Engine Optimization)	SEM (Search Engine Marketing)
Cost	Free (Organic)	Paid (Ads)
Speed	Time lagta hai (long-term strategy)	Jaldi result milta hai
Traffic Source	Organic search results se	Paid ads se
Click Cost	Free clicks	Per click payment karna hota hai
Visibility	Ranking improve hone par dikhai deta hai	Ads ke through turant dikhai deta hai

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SEM Ke Important Components

1. PPC (Pay-Per-Click)

   • Jab bhi koi ad par click karta hai, tab advertiser ko paise dene hote hain. 
     
     

2. Google Ads (Formerly Google AdWords)    

   
   
   
   • Google ka paid advertising platform jisme search aur display ads chalayi jati hain.

3. 
   
   Bing Ads
   • Microsoft ka paid ad platform, jo Bing aur Yahoo search results me ads dikhata hai.

4. Keyword Targeting

   • Sahi keywords select karna jo users search kar rahe hain.    
     
     
     

5. Ad Copywriting

   • Aakarshak aur relevant ad likhna taaki log uspe click karein.   

   • Ad Copywriting   

     

6. Landing Page Optimization

   • Ad se jo page open hoga usko fast aur user-friendly banana.    
     

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SEM Ke Fayde 

 Turant traffic milta hai
 Specific audience ko target kar sakte hain
Keywords aur audience ko control kar sakte hain
ROI (Return on Investment) track karna easy hota hai

Agar aap SEM ke kisi specific part (Google Ads, PPC, Keywords) ke baare me seekhna chahte hain to bata sakte hain!