Analytics kya hai?

 

Analytics kya hai? 

Analytics ka matlab hai data ko ikattha karke uska analysis karna, taaki usse meaningful information, pattern, aur decision nikaala ja sake.

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✅ Simple Definition (Hinglish mein):

Analytics ek process hai jisme hum data ko collect, organize, aur analyze karte hain — taaki samajh sakein ki kya ho raha hai, kyun ho raha hai, aur aage kya karna chahiye.

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🔹 Analytics ka Use Kahan Hota Hai?

Field	Use
🌐 Website (Web Analytics)	Kitne log aaye, kaha se aaye, kya dekha?
📱 App Analytics	Kaunse feature ka use ho raha hai?
📈 Business Analytics	Sales, profit, loss ka analysis
🎯 Marketing Analytics	Ads ka performance kaisa hai?
⚽ Sports Analytics	Player ka performance
📚 Education	Student performance tracking

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🔹 Web Analytics Example: (Google Analytics)

Google Analytics batata hai:

Data	Detail
👤 Visitors	Kitne users aaye
⏰ Session	Kitni der rukhe
🌍 Location	Kis city/country se aaye
📱 Device	Mobile ya desktop use kiya?
🧭 Traffic Source	Google, Facebook, direct?
🖱️ Clicks	Kya-kya click kiya user ne

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🔹 Analytics ka Process:

1. Data Collection (Data ikattha karna)

2. Data Cleaning (Galat ya duplicate data hataana)

3. Data Analysis (Charts, graphs, averages, trends)

4. Interpretation (Kya matlab nikalta hai uska)

5. Decision Making (Uske base par action lena)

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🔹 Analytics ke Popular Tools:

Tool	Use
📊 Google Analytics	Website visitors ka data
📈 Google Looker Studio	Reports & dashboards
🔍 Hotjar / Crazy Egg	User behavior (heatmaps)
🛍️ Shopify Analytics	Online store performance
💻 Excel / Power BI	Business data analysis

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🔹 Analytics kyun zaroori hai?

Fayda	Detail
✅ Better decision making	Data ke base par kaam hota hai
✅ Problems identify hoti hain	Kya galat ho raha hai, pata chalta hai
✅ Performance measure hota hai	Growth dikhai deta hai
✅ Customer behavior samajh mein aata hai	Kya pasand hai, kya nahi

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🔚 Ek Line Mein:

Analytics ek aisi technique hai jo data ko samajhne, visualize karne aur behtar decision lene mein madad karti hai.