Introduction to Digital Marketing kya hai?

 

Introduction to Digital Marketing kya hai?  

1. Introduction to Digital Marketing
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Digital Marketing ek aisa process hai jisme hum internet aur digital platforms ka use karke products ya services ko promote karte hain. Isme social media, search engines, websites, email aur mobile apps ka use hota hai customers tak pahunchne ke liye.

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 Digital Marketing ka Simple Definition:

“Digital Marketing ek technique hai jisme hum online tools aur technologies ka use karke kisi product ya brand ka promotion karte hain.”

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Why Digital Marketing? (Kyon jaroori hai?)

• Aaj kal sab kuch online ho gaya hai: shopping, education, entertainment.

• Zyada log Google aur YouTube pe search karte hain products ke liye.

• Businesses chahte hain ki unki website search results mein top par aaye.

• Cost effective hai compared to traditional marketing (TV, newspaper).

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Digital Marketing ke Main Channels:

1. Search Engine Optimization (SEO) – Google pe top rank lane ke liye.

2. Search Engine Marketing (SEM) – Paid Ads jaise Google Ads.

3. Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn pe marketing.

4. Content Marketing – Blogs, articles, videos se awareness banana.

5. Email Marketing – Email ke zariye customer se connect rehna.

6. Affiliate Marketing – Doosre log aapke product ko promote karke commission kamate hain.

7. Mobile Marketing – SMS, app promotion, push notifications.

8. Video Marketing – YouTube ya Reels ke zariye promotion.

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 Digital Marketing ke Benefits:

• Kam budget mein zyada audience tak pahuch

• Real-time results milte hain

• Targeted audience (jaise sirf women 18-30 age)

• Measurable & trackable (Google Analytics)

• Global reach possible hai

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 Digital Marketing se Career Opportunities:

• SEO Executive

• Google Ads Specialist

• Social Media Manager

• Content Writer

• Email Marketing Executive

• Affiliate Marketer

• Digital Marketing Manager