Structured Data kya hai?

 

Structured Data kya hai? (SEO mein)

Structured Data ek special format (usually JSON-LD) mein likhi gayi information hoti hai jo search engines (jaise Google) ko batati hai ki web page ka content kis baare mein hai, clear aur organized way mein.

✅ Simple Definition (Hinglish mein):

Structured Data ek aisa code hota hai jo search engine ko aapke content ke meaning ko clearly samjhata hai — jaise ki:
"Yeh ek recipe hai", "yeh ek review hai", "yeh ek product hai", "yeh ek course hai" etc.

🔹 Structured Data ka Use kyun hota hai?

✅ Search engine ko samajhne mein help milti hai
✅ Aapke page ke liye Rich Snippets (stars, images, ratings, FAQs) show karne mein madad milti hai
✅ SEO aur CTR (Click Through Rate) dono improve hote hain

🔹 Example (JSON-LD Format - Recipe Structured Data):

html
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Recipe",
  "name": "Paneer Butter Masala",
  "author": {
    "@type": "Person",
    "name": "Chef Sharma"
  },
  "cookTime": "PT30M",
  "recipeYield": "4 servings"
}
</script>

🔍 Isse Google ko samajh aata hai ki:

  • Page ek recipe hai

  • Dish ka naam "Paneer Butter Masala" hai

  • Cook time 30 minutes hai

  • Author ka naam "Chef Sharma" hai

🔹 Structured Data se milne wale Rich Results:

TypeRich Result Example
⭐ ProductRatings, price, stock
🍽️ RecipeCook time, ingredients
🗣️ FAQCollapsible Q&A
📰 ArticleHeadline, image, date
🎥 VideoThumbnail, duration
👨 PersonBio, job title

🔹 Structured Data kaise add karte hain?

PlatformMethod
🔧 Custom HTML websiteManually JSON-LD code likh ke <head> mein daaliye
🧩 WordPressPlugins jaise Yoast SEO, Rank Math use karke
🧪 Test karne ke toolsGoogle Rich Results Test

🔸 Structured Data vs Unstructured Data:

Structured DataUnstructured Data
Machine-readable hota haiNormally likha content
Special format mein hota hai (JSON, Microdata)Normal text, image
SEO ke liye helpfulSEO samajhne mein mushkil hota hai

🔚 Ek Line Mein:

Structured Data ek special code hai jo aapke content ko search engine ke dimaag mein clearly samjhaata hai — aur aapke page ko Google mein better tarike se show karta hai.

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