Link Equity kya hai?

 

Link Equity kya hai? 

Link Equity


Jab ek website kisi doosri website ko link karti hai, to wo sirf ek "clickable link" nahi hota — wo Google ko ye signal bhi deta hai:

"Main is page ko valuable aur trustworthy maanta hoon."

Toh, ye SEO power transfer hoti hai, jise hum bolte hain Link Equity ya informal language me "Link Juice".

Example:

 Scenario:

  • Page A: Wikipedia article on SEO (High authority)

  • Page B: Aapka blog post on SEO Tips

Agar Wikipedia apne article se aapke blog (Page B) ko link karta hai, toh:

 Aapko Link Equity milti hai
 Aapke page ki SEO authority badhti hai
 Aapki ranking improve hone ka chance badhta hai

But agar Wikipedia us link ko nofollow tag ke saath de, to link equity pass nahi hoti.

Factors that affect Link Equity:

FactorDescription
Link TypeDoFollow links pass karte hain equity, NoFollow nahi
Source Page AuthorityHigh DA/PA page se aane wala link zyada powerful hota hai
RelevanceAgar dono pages same topic ke hain, to link juice aur valuable hoti hai
Link PlacementBody content me diya gaya link zyada juice deta hai vs footer/sidebar link
Anchor TextRelevant anchor text se ranking signals strong milte hain

Link Equity Flow Example:

 Diagram-style flow:

scss
High Authority Page A
      ↓ (link juice)
   Medium Blog B
      ↓ (link juice)
   Your Page C

Agar Page A → Page B ko link kare
Aur Page B → Page C ko link kare
To Page C ko indirectly link juice milega.

 Link Equity Ka Loss Kab Hota Hai?

SituationEffect
 302 Redirect useEquity flow nahi hoti (use 301 instead)
 Broken linksJuice waste ho jata hai
 Robots.txt blocked pagesGoogle crawl nahi kar pata, link juice pass nahi hoti

 Summary:

Link Equity = SEO Power Jo Ek Page Doosre Page Ko Deta Hai via Link

 Authority + Trust pass hota hai
 Ranking improve karne me help karta hai
 Proper internal & external linking se optimize kiya ja sakta hai

Agar chaho to:

  •  Link equity calculator tool example

  •  Internal link equity strategy

  •  Backlink audit kaise karein (with Ahrefs/Screaming Frog)

main woh bhi explain kar sakta hoon. Aap kya chahenge?

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