what is Meta keywords ?

 Meta keywords ek type ka HTML meta tag hai jo website ke page ke important keywords ya phrases ko search engines ko batata hai. Ye ek tarah ka hint hota tha search engines ke liye ki page kis topic ke baare mein hai.

Example:

<meta name="keywords" content="digital marketing, SEO, social media, online advertising">

Points to know:

  1. Purpose: Pehle SEO me meta keywords ka use ranking improve karne ke liye hota tha.

  2. Current Use: Aaj kal Google meta keywords ko ranking factor ke liye ignore karta hai, lekin kuch search engines ya internal site searches abhi bhi use kar sakte hain.

  3. Recommendation: Ab SEO ke liye focus meta description, title tags, content aur backlinks par hona chahiye.

1. Definition

Meta keywords ek HTML tag hota hai jo page ke main topics ya phrases ko search engines ko batata hai. Ye <head> section me use hota hai.

2. Format / Syntax

<meta name="keywords" content="keyword1, keyword2, keyword3">

  • name="keywords" → batata hai ki ye meta tag keywords ke liye hai.

  • content="..." → page ke relevant keywords comma se separate karke likhe jate hain.

3. Purpose

  • Pehle: SEO me page ranking improve karne ke liye use hota tha.

  • Ab: Google ignore karta hai, lekin kuch chhote search engines ya internal searches me kaam aa sakta hai.

4. Tips

  • Keywords relevant hone chahiye, na ki random ya spammy.

  • Zyadatar 10–15 keywords kaafi hote hain.

  • Overstuffing (bahut saare keywords dalna) negative impact dal sakta hai.

5. Meta Keywords vs Meta Description

FeatureMeta KeywordsMeta Description
PurposePage ke important keywords batanaPage ka summary ya description dena
LengthShort list of keywords150–160 characters ka description
SEO Value (Google)Ignore karta haiRanking aur CTR me important hai
UsageRarely used todayMust use for SEO


6. Importance aaj ke time me

  • Google ke liye: Bilkul negligible; Google meta keywords ko ranking factor me consider nahi karta.

  • Bing, Yahoo jaise engines: Kabhi kabhi use ho sakte hain, lekin bahut limited impact.

  • Internal site search / CMS: Agar aap WordPress ya kisi CMS me meta keywords use karte ho, internal search ya content filtering me useful ho sakte hain.

7. Best Practices (Agar use kar rahe ho)

  1. Relevance: Keywords hamesha page ke content se match karna chahiye.

  2. Short & Precise: 5–15 keywords kaafi hote hain; zyada likhne se fayda nahi.

  3. Avoid Repetition: Ek hi keyword baar-baar mat daalo.

  4. Use Long-Tail Keywords: Specific phrases use karo jo users search karte hain, e.g., “digital marketing course online” instead of just “digital marketing.”

8. Example of Optimized Meta Keywords

<meta name="keywords" content="digital marketing course online, SEO training, social media marketing tutorial, online advertising tips">

  • Isme specific aur relevant keywords hain.

  • Long-tail keywords include kiye gaye hain jo search me zyada effective hote hain.

9. Key Takeaway

  • Meta keywords ab primary SEO tool nahi hai.

  • SEO ke liye title tags, meta description, high-quality content, backlinks par focus karo.

  • Meta keywords sirf extra hint ke liye use ho sakte hain, especially non-Google search engines ya internal search features me.


10. Historical Context

  • 1990s–2000s: Meta keywords kaafi important the, kyunki search engines mainly keywords aur meta tags ke basis par pages ko rank karte the.

  • Abuse: Log irrelevant aur spammy keywords daalte the (keyword stuffing) → Search engines ne phir meta keywords ki importance kam kar di.

  • Aaj: Google ne officially 2009 ke baad meta keywords ko ranking factor se completely hata diya.

11. Comparison With Other Meta Tags

Meta TagPurposeCurrent SEO Value
Meta KeywordsPage ke main keywords batanaLow / Ignored
Meta DescriptionPage ka summary, search result me dikhnaHigh (CTR boost)
Meta RobotsPage crawl ya indexing control karnaHigh
Meta TitlePage ka title, search results me dikhnaVery High

12. Why Some Websites Still Use Meta Keywords

  1. Legacy CMS or Templates: Purane websites me ye default hota hai.

  2. Internal Search Optimization: CMS ya website ke search feature me relevant content dikhane ke liye.

  3. Minor SEO Advantage in Non-Google Search Engines: Bing ya Yahoo me kabhi kabhi thoda impact ho sakta hai.

13. Future of Meta Keywords

  • Google ignore karega, lekin niche search engines, site search aur content management me chhota role rahega.

  • Focus semantic SEO, content relevance, user intent aur long-tail keywords par zyada hona chahiye.

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